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DGTL Holdings trumpets subsidary Hashoff's success with Anheuser-Busch content campaigns

Published: 12:50 25 Aug 2020 EDT

People cheersing beers
Hashoff is a self-service Content-as-a-Service (CaaS) company built on proprietary artificial intelligence and machine learning

DGTL Holdings Inc (CVE:DGTL) provided investors with an update Tuesday on the progress of its subsidiary Hashoff LLC, a full-service content management firm, with clients including Anheuser-Busch InBev (NYSE:BUD).

Hashoff is a self-service Content-as-a-Service (CaaS) company built on proprietary artificial intelligence and machine learning (AI-ML) technology. Its content management system empowers global brands by identifying, optimizing and tracking top-ranked media content publishers for localized brand marketing campaigns.

For Anheuser-Busch, Hashoff’s campaigns have executed or are currently executing 21 brand activations, more than 5 million content engagements, more than 1,500 new pieces of content and a 5.43% average user engagement rate.

READ: DGTL Holdings appoints new digital media sales and account management department for #HASHOFF

In February, the company hired Hashoff to run a campaign for its Bud brand during Superbowl LII, which involved identifying and managing dozens of content publishers with only a 48-hour lead time. The campaign generated 1 million views in that 48-hour window and reached 3.4 million target users, double its goal.

Hashoff also handled the launch of the company’s Lime-a-Rite beverage, generating a 5x fivefold increase in purchase intent and 17% boost in brand recall -- more than double the sector average. 

“By leveraging this unique strategic framework, we were able to overcome many of the challenges often present in our digital marketing,” AB-InBev US Digital Marketing Lead Victoria Vaynberg said in a statement. “Hashoff's technology proved highly effective in deepening our connection with [target market] consumers and increasing relevance [for the brand]."

Hashoff’s portfolio also includes Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, etc. Retail brand clients include: Dunkin Brands, The Container Store, TJ Maxx, Ultra Beauty and Pizza Hut and others. The firm’s clients in the arts and entertainment sector include: Live Nation, The CW and Scribd; and its healthcare industry clients include: Syneos Health, Novartis and others.

"Hashoff's enterprise level CaaS is a solid AI platform built for scalable growth,” DGTL CEO Mike Racic said. “Moreover, Hashoff's product suite includes an effective analytics reporting component that provides valuable business metrics to validate digital marketing spend. These quantifiable business metrics measure a real return on investment.”

DGTL is committed to incubating, expanding and supporting this portfolio as part of a three-year growth plan, Racic said.

“DGTL and Hashoff will endeavor to support its strong existing customer base through a rapid growth curve by maintaining high quality production results, while expanding business development to capture new markets and categories consistent with prevailing trends,” he added.

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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