The brand builder's CV includes helping shape the successful careers of stars like Akon, Timati and others. He has worked with A-list artists such as Snoop Dogg, Jason Deroulo, Pitbull, Hardwell, Booba, Ja Rule and Diddy, the firm said.
"I am very pleased to welcome Gibson to the Canafarma executive team. His accomplishments and knowledge of the music and media industry will be very valuable to the company as we accelerate the growth of our Confectionary, Beauty and Pain Relief industry verticals," said David Lonsdale, the CEO of the group.
He has already facilitated the previously reported groundbreaking partnership between Foodgod and CanaFarma, it added.
Last month, Canafarma struck a joint venture agreement with self-proclaimed food god and American TV personality Jonathan Cheban through his company FeelGoodCBD to market, distribute and sell hemp oil-infused products under the Foodgod brand.
On August 18, the group reported it had entered the anti-aging market with the launch of a new line of hemp oil-infused products.
The new products comprise a day cream repair, night cream repair, eye serum, men's cream, along with a high-end toner and cleanser, the firm said.
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