Its "Genie in the Bottle" program features a human hologram, in the form of an interactive dietician and will be used to promote the group's new proprietary line of organic human supplement products called ‘TruLyfe’.
Evan Gappelberg, NexTech's CEO said he believed the group's latest marketing program for the now "golden age" of e-commerce would be game-changing technology that will "forever change how brands interact with customers".
"This AR for eCommerce offering ties together many of our capabilities including integration with our newly-acquired AirShow application, leveraging our eCommerce sales and marketing machine which is already scaling into Amazon, eBay, Walmart.com, and others plus using Noora’s product knowledge and the ability to offer Noora as our “test” Genie," he said in a statement.
"Not only do I see brands flocking to the ‘Genie’ but I also see this as a fantastic offering for consumers-- who doesn’t want a dietician Genie on demand?”
The new genie hologram tech will be launched in November alongside a new NexTech brand of organic gummy bear human supplements geared toward immune health called TruLyfe.
TruLyfe and “The Genie” will initially launch four products with unique formulas to support immunity and overall health, the firm said. The brands are Tru - Elderberry + (gummies which include Elderberry), Tru - C (which contain Vitamin C), Tru - Turmeric + (which includes Turmeric and ginger), Tru- Melatonin + (which includes Melatonin, known as the sleep hormone).
NexTech is focused on the rapidly growing augmented reality market, which is estimated to grow from US$10.7 billion in 2019 and projected to reach US$72.7 billion by 2024, according to Markets & Markets Research.
According to e-marketer, digital ad spend in the US alone is going to be US$28 billion in 2020 and growing, NexTech’s Genie in the Bottle AR hologram technology is targeting this market.
Watch a demo video of the Genie HERE..
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