Through the partnership, Vessi’s content will be generated by editors at Media Central’s leading publications NOW Magazine and the Georgia Straight and contain in-text links and banner ads that will direct readers back to the footwear brand’s website.
Toronto-based Media Central said it saw an “opportunistic partnership” with Vessi thanks to the strength of the Canadian footwear market, which is estimated to be worth around C$8.6 billion.
The publishing company will leverage its audience of around 6.5 million through “engaging and relevant” content that is aimed at encouraging readers to purchase from Vessi via affiliate links. Media Central will derive revenue from commission on completed sales directed from its platforms.
"We have seen positive month-over-month revenue growth from our existing affiliate partnerships and forecast affiliate marketing to be a significant sales driver as we move into the future,” CEO Brian Kalish said in a statement Thursday.
“At MediaCentral we are focused first on the experience of our audience, and we will continue to ensure that any partnership we enter into will benefit and align with our readers’ interests and preferences.”
In a statement, MediaCentral told shareholders that it “carefully selects” its partners to ensure its readers will gain value from the promotion. All sponsored content is marked as such and upholds to the highest level of journalistic integrity, the firm added.
MediaCentral has similar affiliate agreements with Spreads, Tia Health, iMD Health and Wineonline.ca.
The affiliate marketing sector is estimated to be worth around C$12 billion, according to 2017 data.
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