ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) has said it is providing its augmented reality (AR) self-service platform to support chef Claudy Pierre's EAT Initiative in Pittsburgh.
During the coronavirus pandemic, Pierre has donated more than 30,000 meals he is calling Blessing Boxes to his community with the support of the Pittsburgh Gateways Corporation's non-profit Energy Innovation Center and its corporate partners.
The ImagineAR app delivers a motivational video message about the program and an interactive 3D AR mascot of Pierre. Recipients of the Blessing Boxes were asked to download the ImagineAR app and scan the Blessing Boxes logo to instantly experience the motivational video on their mobile phone.
READ: ImagineAR set to increase brand exposure as it strikes historic partnership with Valencia, one of the biggest football clubs in the world
"Since the beginning of the pandemic we have been able to serve local residents over 30,000 meals," Pierre said in a statement. "AR provides us an innovative way to tell our EIC story and recognize corporate partners like Chime Bank. ImagineAR technology is really cool, and the community reaction has been overwhelming."
Going forward, the 3D mascot of Pierre will be used for social media programs to extend community awareness.
"We are proud to support the EIC and Chef Claudy for their community outreach program,” said ImagineAR VP of Sales, Neal Bendesky. “Chef Claudy's commitment as a stakeholder in Pittsburgh is the type of leadership that represents necessary strides in our country. We're excited to utilize his 3D AR image to create social media activations and build the EIC's AR community."
The EIC and ImagineAR partnership was developed by former NFL quarterback Gus Frerotte, who houses his media production unit at the EIC. Frerotte, Bendesky, ImagineAR CEO Alen Paul Silverrstieen and Pittsburgh Gateways CEO Robert Meeder are supporting Pierre's community outreach to help utilize technology like AR in support of local and regional businesses.
"Chef Claudy is a hometown hero, and we hope other corporations rally around his efforts during these uncharted times," added Frerotte.
On October 16, the EAT Initiative will host Pittsburgh's 2020 World Food Day celebration, the company said. The event represents the city’s acknowledgement of the 75th anniversary of World Food Day, which itself is hosted by the United Nations Food and Agriculture Organization.
Contact Andrew Kessel at email@example.com
Follow him on Twitter @andrew_kessel