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Heritage Cannabis appoints two new vice presidents for US subsidiary Opticann

Russ Allison has been appointed Vice President of Sales and Kina Guyton has been appointed Vice President of Medical Products

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“Their combined experience in sales and product development in the consumer packaged goods industry make them key additions as we build out our U.S. team”

Heritage Cannabis Holdings Corp. (CSE:CANN) (OTCQX:HERTF) has announced that Russ Allison has been appointed Vice President of Sales and Kina Guyton has been appointed Vice President of Medical Products for Heritage’s subsidiary Opticann Inc. in the United States.

“Both Kina and Russ bring the decades of experience we need to drive the advancement of Heritage’s U.S. strategy at Opticann, and bring brands to market successfully in the rapid-growth U.S. cannabis and hemp markets,” said Umar Syed, recently appointed himself as president, US & International medical products for Heritage.

“Their combined experience in sales and product development in the consumer packaged goods industry make them key additions as we build out our U.S. team,” he added in a statement

READ: Heritage Cannabis Holdings Corp appoints Umar Syed as president medical products role

The group noted that Allison has over two decades of experience at Johnson & Johnson Consumer, the Over-The-Counter (OTC) and consumer packaged goods division of this Fortune 50 consumer health company. His roles included Director of Sales, Director of Business Development, and Skin Franchise Trade Marketing. He led multiple new product introductions as well as prescription to over-the-counter product switches. More recently, he has served as the North America general manager for two international corporations to manage their North American business expansion.

Guyton has over 20 years of experience at major consumer packaged goods and retail companies, Heritage added, including Colgate Palmolive, Coty, and Walgreens as well as a number of emerging consumer product companies.

She has crafted the brand strategy for multiple successful novel consumer products and joins Opticann with extensive leadership in new product launch, brand management, brand strategy, and building innovative products in new product categories.

Heritage Cannabis is a vertically integrated cannabis provider that currently has two Health Canada approved licensed producers, through its subsidiaries Voyage Cannabis Corp. and CannaCure Corp. both regulated under the Cannabis Act Regulations.

Working under these two licenses, Heritage has two additional subsidiaries, Purefarma Solutions, which provides extraction services, and a Medical Services Division which is focused on cannabis-based medical solutions.

In the US, Heritage operates under Opticann, a Colorado-based oral and topical cannabinoid company with the rights to exclusively sell CBD and CBG products made with the patented VESIsorb drug delivery system for optimized absorption and stability. As the parent company, Heritage is focused on providing the resources for its subsidiaries to advance their products or services to compete both domestically and internationally.

Contact the author at jon.hopkins@proactiveinvestors.com

Quick facts: Heritage Cannabis Holdings Corp.

Price: 0.125 CAD

CSE:CANN
Market: CSE
Market Cap: $59.21 m
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