Gilmour has extensive sales and marketing experience with brands such as Libby's (Libby, McNeil and Libby), Playtex Corp., and Black and Decker. His track record also includes time with Independent Pharmacist Inc., where he was instrumental in increasing sales 10-fold from C$2 million to $22 million in just four years.
"Larry's unique skillset that combines sales & marketing with hands-on experience in the grocery trade will be of significant benefit as we expand our presence in this space with our latest offering, NATERA Plant Based Foods,” Naturally Splendid CEO J. Craig Goodwin said in a statement.
"We've known Larry for a number of years and have reached out to him on occasion to discuss business so he's already coming into Naturally Splendid with an understanding of who we are and what our objectives are."
READ: Naturally Splendid tapping into rapidly growing plant-based food sector and is developing potential coronavirus treatment too
Naturally Splendid Enterprises operates a Safe Quality Food Level 2 certified food manufacturing facility just outside Vancouver, British Columbia, owning recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me, and Woods Wild Bar. The company has also developed proprietary technologies for the extraction of high demand, healthy omega 3 and 6 oils from hemp.
Naturally Splendid announced recently an exclusive sales and distribution agreement, covering Canada and the United States, for a line of plant-based, meat alternative products with BettaLife Global Food Solutions, one of Australia's most popular plant-based manufacturers.
With the appointment of Gilmour, the company has also accepted the resignation of Russ Crawford from its board of directors.
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