Inclusion in the marketplace will allow Loop to generate revenue through global brand affiliate marketing programs aimed directly at consumers, the company told shareholders.
Vancouver-based Loop can also connect and leverage marketing opportunities with Impact’s global brand partners like Uber, Nike, Airbnb and Levi’s.
Impact manages over US$50 billion in e-commerce sales and processes over $2 billion annually in payments to partners.
Loop’s selection followed a rigorous vetting process by Impact, which assessed the company’s ability to provide brand partners with millions of potential users and the data Loop could provide to the brands.
“Selection into the Impact Radius marketplace is another strong vote of confidence for Loop as we continue to grow our client base,” Loop CEO Rob Anson said in a statement.
“The Impact Radius marketplace will provide Loop with access to leading brands from around the world who will be discovering our anticipated massive venue audiences, AI analytics, real-time engagement, and verified reviews for the very first time.”
Loop will provide brands with new targeted marketing opportunities through its artificial intelligence-driven analytics and insights. According to a statement, the company expects brands to see high conversion rates, thanks to its retail insights platform, which drives engagement, clicks and sales while generating revenue for Loop, which receives up to 10% of every retail transaction.
Affiliate marketing in the US alone is expected to generate nearly US$9 billion by 2022, according to Statista.
Loop will showcase its affiliate marketing integration with its Engage service during the NCAA #BeachBubble in Fort Myers, Florida.
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