ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) (FRA:GMS1) announced Friday it will work with Shoppers Drug Mart and the event production agency HUMANCONTACT Inc to deliver an immersive augmented reality experience to over 2,500 corporate staff, pharmacist-owners, and front store managers across Canada.
Using the ImagineAR Custom White-label mobile app, Shoppers Drug Mart will integrate dynamic AR into the live-streamed virtual event sessions. Shoppers Drug Mart is the country’s largest pharmacy chain.
"We are excited to integrate ImagineAR into the launch of our 2021 Virtual Conferences, including on-screen live-streamed AR activations as well as real-time Immersive AR delivered into the homes of our attendees all across Canada,” said Karen Bossin, director of conferences & events at Shoppers Drug Mart, in a statement. “Shoppers Drug Mart is thrilled to be the global pioneer in integrating mobile augmented reality with virtual events.”
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Gareth Musico, president of HUMANCONTACT, said his company’s approach to virtual events has been to re-imagine the traditional video call or stream experience and deliver engaging, interactive, and customized content to attendees at home.
“ImagineAR is an extension of this mission and we’re excited to utilize its capabilities for virtual events and conferences,” Musico said.
ImagineAR CEO Alen Paul Silverrstieen added: “To be selected by Shoppers Drug Mart for their company-wide events validates ImagineAR as the leading AR immersive platform available today. With the success of this interactive program, we expect to aggressively market our AR Immersive Event Solution to retail companies around the globe.”
ImagineAR's platform, ImagineAR.com, enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds.
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