Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) announced Monday a new partnership with VenueNext, the global industry leader in point-of-sale (POS), mobile commerce, and loyalty solutions for every major professional sports league and a number of colleges.
In a statement, Loop said it will work with VenueNext to integrate its mobile ordering and payment functionality with Loop’s Real Time Dashboard, which will provide their clients with key insights on fans visiting arenas and stadiums at both the professional and collegiate levels as well as universities, theme parks, and more.
Earlier this month, Loop announced the implementation of its “Venue Bubble,” the industry’s first-ever, fully integrated contact tracing, and rapid testing solution, at the Gulf Coast Showcase in Florida hosting 14 NCAA Division 1 men’s and women’s college basketball teams for the next month.
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Vancouver-based Loop said its Venue Bubble will seamlessly integrate its rapid testing, tracking, and tracing features with VenueNext’s contactless, friction-free mobile payment platform and fan engagement options to facilitate the safest possible reopening of sports venues.
As the partnership is now finalized, Loop and VenueNext anticipate these product integrations will produce a meaningful impact in streamlining the live event experience for fans with increased insights for venues and event owners – ultimately leading to eventual long-term revenue growth.
“This partnership will enable us to drive our real-time insights and comprehensive testing capabilities at scale with VenueNext’s impressive client roster,” said Loop CEO Rob Anson. “As we look to reintroduce fans to live events, their safety is paramount. VenueNext’s contactless mobile payment technology combined with our Venue Bubble offerings create that safe environment within the live event experience that is critical to reopening venues safely and responsibly.”
VenueNext CEO Anthony Perez said under his company’s partnership with Loop, “our clients will be empowered to create the safest live event environments possible for fans today” by introducing rapid testing and contact tracing capabilities throughout their venues.
“Fans can enjoy the peace of mind in knowing that the latest advances in health and safety measures are being deployed on their behalf as the live event industry looks to reopen and bring a sense of normalcy and fun back into our daily lives,” Perez added.
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