NexTech AR Solutions Corp (CSE:NTAR) (OTCQB:NEXCF) (FRA:N29) reported that it had achieved a record 315% year-over-year increase in its Black Friday sales across its augmented reality (AR) eCommerce platform.
The company attributed the soaring sales throughout the month of November to the addition of new AR/3D shopping experiences, plus NexTech’s new brand lineup announced in August, including Philips Norelco, MR. Coffee, Vitamix, MetroVac, Breville, and Cuisinart. It also announced the signing of an expanded distribution deal with the Dyson brand, boosting its revenue by 20%.
NexTech AR Solutions CEO Evan Gappelberg said in a statement: “I am thrilled to see our AR eCommerce operations flourishing and breaking new records this holiday season. Industry growth for eCommerce is up around 30% this year, but at NexTech, our growth in this area has exceeded 200%, showing that our approach of using AR is not only successful but creates a framework for others to follow when aiming to differentiate themselves from their competitors.”
He added: “The pandemic has pushed everyone to become more demanding with their online purchases – we all want to get a better sense of what we’re purchasing, we want to experience the items in our homes before we purchase them, which is exactly what AR does. With our AR technology firmly in place, and applying our web AR to an ever-growing selection of brands we are truly doing pioneering work in AR for eCommerce and laying the building blocks for others to follow.”
NexTech also noted that its website traffic for the period rose 450% compared to 2020 average daily traffic. Also, its website order value increased 38% year-over-year and was 26.6% greater than Shopify’s average Black Friday cart.
The company added that it plans to enhance its AR shopping experiences with an aggressive AR/3D site rollout targeted for 1Q 2021, which will be supported by a new AR development team assembled and located in its 20,000 square foot California facility.
NexTech’s proprietary ecommerce platform, ARitize, is the first cross-platform, browser-based and web-enabled augmented reality ecommerce option. Operating as a monthly SaaS (Software as a Service) subscription platform, ARitize enables retailers to transform two-dimensional images into true 3D AR experiences.
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