In a statement, Versus said Sparx will add its patented real-world prizing platform to the Sparx Participation Platform – a second-screen engagement tool used by global brands, events, and teams from the NFL, NBA, NHL, MLB, and more.
The Sparx platform also works with networks and broadcast clients, including NBC, ABC, Disney, and CNN.
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Versus said Sparx plans to use its patented rewards and engagement engine to incentivize audiences and fans to play predictive, polling, and trivia games either at-home or in-venue, before or during the live event.
The agreement outlines the co-development of tools for reality TV, awards shows, and live-streaming events. Sparx has worked on the US presidential election, the Academy Awards, Big Brother Australia, the Miss Universe Pageant, and more.
Versus said the two companies plan to have their co-developed products available in early 2021.
Vancouver-based Versus has developed a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game and in-app prizing across mobile, console, PC games, and streaming media. Brands pay to place products in-game and gamers compete for those prizes.
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