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Loop Insights partner TELUS to launch marketing campaign touting its IoT solutions stack

Published: 09:27 04 Jan 2021 EST

Loop Insights Inc product display on various devices
TELUS and TAG will focus on driving the material benefits from Loop’s venue tracing solution and the customer intimacy benefits from Loop’s Fobi consumer data IoT device

Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) announced Monday that its partner TELUS Corporation (TSE:T) (NYSE:TU) is kicking off a national sales and marketing campaign showcasing Loop’s Internet of Things (IoT) solutions stack. 

In addition to mobilizing its own nationwide direct sales force and marketing tools, TELUS is launching an expanded campaign through its own partner, The Acquisition Group (TAG). 

“Telus has a long-standing successful relationship with The Acquisition Group and our commitment today is the beginning of a structured sales and marketing promotion facilitated by TELUS in order to address the relevancy and immediate opportunity for the Loop solutions throughout our collaborative customer base,” TELUS VP of Strategic Operations Andrew Turner said in a statement.

READ: Loop Insights CEO Rob Anson says the company is prepared to match its strong growth in 2021

Together, TELUS and TAG will focus on driving the material benefits from Loop’s venue tracing solution in support of limiting the spread of the coronavirus (COVID-19) and the customer intimacy benefits from Loop’s Fobi consumer data IoT device as a means of stimulating market opportunity.

“It has been a great experience working with the TELUS team and the great support we have received since we officially started working together in October,” Loop CEO Rob Anson said. “Today’s commitment to significantly expanded sales and marketing is a great show of confidence and even greater validation of our capabilities. Since the launch of our second product in the Telus IoT Marketplace in December, there has been a great level of interest in our product line and we are looking forward to a very strong roll out now with the addition of The Acquisition Group.”

TAG is an independent sales and marketing organization that supports blue-chip North American clients with a focus on the information, communication and technology sector. The firm has been a TELUS partner for more than 10 years and has supported a number of strategic sales and marketing campaigns — most recently a business-to-business program for small-to-medium-sized businesses in Canada. 

“We have been extremely impressed with the solution stack Loop has developed and we are excited by the potential to enhance the IoT Solutions Portfolio within the TELUS IoT Marketplace,” TAG VP of Operations Farid Vaziri said. “As we all begin to refocus our energies as a result of the impact of COVID on the business community, we see a huge market opportunity for the services that Loop is able to deliver with immediate benefit to the hospitality, retail and healthcare sectors, to name just three.”

Loop’s contract tracing system has users register for a wallet pass on their mobile phones and then tap in at supplied contactless devices, utilizing location-based beacons, GPS and IoT technology.

The system is infinitely scalable, the company said, and has demonstrated high adoption rates compared to other apps because it doesn’t require users to use any additional hardware or software. The system utilizes a user’s mobile wallet, which is already integrated into their mobile device. 

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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