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WeedMD expands its popular Color Cannabis brand into the province of Quebec

Color Cannabis available to consumers in Quebec, one of Canada’s largest markets, through Société québécoise du cannabis in partnership with local producer ROSE LifeScience

WeedMD Inc - WeedMD expands its popular Color Cannabis brand into the province of Quebec
The Toronto-based company said Color products will now be accessible to over 85% of Canada’s retail market

WeedMD Inc (CVE:WMD) (OTCQX:WDDMF), a federally-licensed producer and distributor of medical-grade cannabis, revealed on Thursday that it has expanded its adult-use brand Color Cannabis into the province of Quebec. 

In a statement, the Toronto-based company said it forged a sales, marketing and distribution agreement with Quebec-based cultivator ROSE LifeScience Inc to bring the company’s adult-use products to consumers in Quebec through the Société québécoise du cannabis (SQDC) starting in early 2021. 

“Securing entry into Quebec, one of Canada’s most populated provinces, alongside a well-reputed local partner in ROSE represents an important part of our plan to expand the presence and availability of our Color Cannabis products,” said WeedMD Executive Chairman and Interim CEO George Scorsis. 

READ: WeedMD advances strategic growth initiatives in the adult-use market with new Color Cannabis offerings

“Congratulations to the ROSE team for recently securing its licence, and the Color team for adding this market to the WeedMD family. With our robust distribution network now covering over 85% of Canada, we’re thrilled to be introducing Quebec residents to our line-up of products via the SQDC.”

Meanwhile, ROSE LifeScience CFO Davide Zaffino said the company is “excited” to bring Color Cannabis’ product line to Quebecers and “proud” of its association with WeedMD.

“With the Color brand, we are continuing to fulfill our long-standing goal of elevating the cannabis industry in Quebec,” added Zaffino.

In addition to Quebec, WeedMD’s cannabis products are available in Ontario, Nova Scotia, Alberta, British Columbia, Manitoba and Saskatchewan, with more provinces expected to be added in 2021.

WeedMD Inc is the parent company of WeedMD RX Inc and Starseed Medicinal Inc federally licensed producers of cannabis products for both the medical and adult-use markets. The company owns a 158-acre greenhouse, outdoor cultivation and processing facility in Strathroy, Ontario.

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive

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TSX-V:WMD
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