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Loop Insights Inc provide venue management services for Las Vegas golf tournament

Published: 09:14 22 Jan 2021 EST

Sun shining on golf ball sitting on tee
Loop has established a testing partnership with Empower Clinics to provide COVID-19 testing at the event

Loop Insights Inc (MTRX:CVE) (OTCQB:RACMF) will showcase its venue management platform once again after being selected by bdG Sports to handle the Paiute Las Vegas Championship, a golf tournament held April 12-18.  

The event is part of the Korn Ferry Tour, which acts as the developmental circuit for the US PGA Tour. It features professional golfers, who either haven’t reached the PGA Tour or failed to win enough FedEx Cup points to remain eligible. The tournament will feature 156 players competing for a $600,000 purse and serves as one-leg of a season-long points race to earn a PGA Tour Card. 

Loop will utilize its Wallet Pass technology, which creates a direct communication channel with attendees, allowing the company to send personalized promotions to users’ mobile phones in partnership with tournament partners, including sponsors, brands, merchants and retailers. 

READ: Loop Insights finalizes integration of major cryptocurrencies into its contactless payments platform

The company has established a testing partnership with Empower Clinics Inc (CSE:CBDT) (OTC:EPWCF) (FRA:8EC) to provide COVID-19 testing at the event. 

The company has earned repeat business from bdG Sports.

“By incorporating Loop and its services as a key element of our event management structure, we were successful in completing our NCAA basketball tournaments despite a global pandemic that had crippled our industry,” bdG Sports CEO Brooks Downing said in a statement. “So, without question, having a chance to launch a new opportunity with the Korn Ferry Tour meant reloading our event management team with the power of Loop so we can ensure that we are successful in both protecting our participants as well as maximizing our marketing efforts.”

Loop will earn revenue from an event license fee, as well as per-user fees for everyone involved in the event, such as staff, officials, players, fans and media. The company will also earn money from an affiliate marketing agreement with Impact Radius signed in November.

“Loop Insights is proud to once again be selected as the venue management provider for bdG Sports and the Paiute Las Vegas Golf Championship,” Loop CEO Rob Anson said. “The multiple successful deployments of our venue management platform at major sporting events over the last three months demonstrate our global leadership ability to secure any venue through our complete end-to-end venue management solution. The scope of the Paiute Las Vegas Championship will again demonstrate the strength and scalability of our platform.”

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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