The company in January had announced it would be launching SekurMessenger, which offers encrypted instant messaging, secure voice recording transfer, and secure file transfer, with América Móvi's Telcel mobile operator in Mexico.
GlobeX said the secure messaging service has been fully integrated with Telcel's billing and provisioning platform and the company has performed sales training to Telcel's corporate sales managers and is already receiving requests for the solution.
READ: GlobeX Data ramps up Sekur marketing campaign with 60-second ad spot to reach 50 million US households
GlobeX is now moving towards training Telcel's vast distributors' network throughout Mexico City first and nationwide in the next six months. Telcel independent distributors generate over 70% of mobile phone line sales in Mexico for Telcel.
The company said sales of SekurMessenger will start first in Mexico and expand to other countries where América Móvi operates through its Claro brand, such as Colombia and other Latin American countries as the business grows over the coming years. GlobeX estimates that sales to other Latin American countries served by the Claro brand will start in the second half of 2022.
Telcel is the largest mobile operator in Mexico, with over 75 million mobile subscribers. América Móvil (NYSE:AMX) is the seventh-largest telecom operator in the world with over 277 million mobile subscribers in over 20 countries throughout Latin America and Europe.
GlobeX said it expects to generate yearly gross sales of US$1.5 million per year by the end of 2022 for SekurMessenger, with an increase of 50% for 2023 in Mexico alone.
Sales in Colombia and Panama through cybersecurity distributor Micronet are planned to start no later than the first quarter of 2022, the company added.
Recent data breaches
Meanwhile, GlobeX said that recent data breaches in messaging applications and in particular in the WhatsApp application have created a certain urgency for businesses and data privacy advocates to protect their communications from cyber-attacks and identity theft via mobile and desktop devices.
“There is a growing demand to replace WhatsApp as a business messaging solution in Mexico, and in the world in general, and SekurMessenger is here to satisfy that demand," said Globex CEO Alain Ghian in a statement.
“We are also excited to expand to other countries of Central and Latin America in the coming years, as we plan to launch with other partners in the region as well. With security and privacy becoming a global concern, and the new WhatsApp rules to share all users' data with Facebook, we have seen a surge in demand and inquiries for our secure and private communications solutions."
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