The billboards – 156 in total – will be displayed in six New York City subway stations.
GlobeX is in the midst of launching its Swiss-hosted secure messaging technology in the US.
According to a company release, the billboards will feature a 15-second commercial promoting Sekur, with its logo, website and GlobeX ticker symbol displayed prominently.
Sekur is based on Swiss-hosted data privacy and security regulation and geared towards consumers and businesses who do not want their data mined by third party service providers. As it is not connected to the leading platforms like Amazon Web Services, Microsoft Azure or Google Cloud, GlobeX designed Sekur is a truly independent, private and secure means of communications through its secure servers based in Switzerland.
'We are thrilled and honored to have our brand Sekur displayed in over 150 electronic billboards in a city which is known by many as the center of finance, business, fashion and power in the world,” GlobeX CEO Alain Ghiai said in a statement.
“This is a milestone for the company, for all the shareholders who supported us and continue supporting us, and for all the people who worked so hard throughout the years to come to this milestone. We thank our subscribers, and our investors, who are supporting us throughout the US national roll out as we continue to deliver the best in data privacy and security to all Americans.”
Privacy and security are now a “very hot topic,” according to Ghiai, as consumer and business data is mined for a variety of purposes.
“As we move forward, and our brand becomes synonymous with data privacy over the coming months and years, we look forward to offer true data privacy and no data mining to all Americans,” Ghiai added.
Toronto- and New York-based GlobeX distributes a suite of encrypted e-mails, secure messengers, secure communication tools, and secure cloud-based storage, disaster recovery, document management.
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