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FansUnite inks multiple data provider partnerships for Chameleon business-to-business platform

The partnerships with Pariplay, SportsIQ, Pythia Sports and other leading data providers which will strengthen FansUnite's technology platform

FansUnite Entertainment Inc - FansUnite inks multiple data provider partnerships for Chameleon business-to-business platform
FansUnite CEO Scott Burton said we are 'excited to add official data, props and in-play products for the major North American sports leagues to our platform and customers'

FansUnite Entertainment Inc revealed that its group of companies, including Askott Entertainment (Malta) Limited and E.G.G. Limited, have negotiated and signed multiple strategic vendor agreements that will further enhance its capabilities as a full-service business-to-consumer (B2C) operator and business-to-business (B2B) technology provider in the European, UK and North American online gambling markets.

"As we continue to expand the offerings of our technology platform, we're excited to sign deals with these industry leaders to provide the best data and most robust offerings for our customers and end-users around the world," FansUnite CEO Scott Burton said in a statement.

READ: FansUnite Entertainment's Askott Entertainment and E.G.G. Limited subsidiaries granted licenses from the UK Gambling Commission

"We already have a list of great partners, but with an eye to the North American markets, we are excited to add official data, props and in-play products for the major North American sports leagues to our platform and customers," he added.

Most notably, the company has signed agreements with:

  • Pariplay: The deal will see Pariplay's wide portfolio of proprietary and third-party content become available on FansUnite's B2B solution Chameleon, offered to iGaming, esports and sports betting operators across the globe. Pariplay is a well know casino aggregator, and the content will be distributed through Pariplay's Fusion platform which includes over 12,000 games from over 100 third-party suppliers, as well as the provider's own library of more than 120 innovative and entertaining slots.
  • Sports IQ: The agreement will see FansUnite integrate Sports IQ's full suite of player props, including both pre-game and in-play betting across all US sports for both B2C and B2B. Sports IQ's products leverage automation and minimal suspensions to provide the high quality.
  • Pythia Sports: Pythia Sports is a leader in predictive modelling and trading of global horse racing markets and will be providing a managed pricing service for UK, Irish and international horseracing to FansUnite. Pythia draws on decades of experience in horse racing betting, using the latest AI technologies. In addition, Pythia will provide a full range of derivative horseracing markets to give FansUnite clients and end-users a wide range of offerings.
  • Algosport: Algosport's proprietary algorithms allow FansUnite to offer same game multiples across a variety of sports, both pre-game and in-play, with cashout supported as standard. The agreement will see Algosport deliver bet builders on soccer, US sports and UK sports. In addition, Algosport recently became one of the first providers to offer bet builder products for eSports titles such as FIFA 2021 which has become increasingly popular.

FansUnite Entertainment is a sports and entertainment company, focused on its technology related to online sports betting and related products. The Vancouver-based firm also provides technology solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

Contact the author Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter: @UttaraProactive

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FansUnite Entertainment signs multiple agreements for services to B2B...

FansUnite Entertainment Vice President Darius Eghdami joined Steve Darling from Proactive to share news the company has negotiated and signed multiple strategic vendor agreements that will allow the company to become a full-service Business-to-Consumer and Business-to-Business technology...

1 week ago

3 min read