Fobi AI Inc, a provider of real-time data analytics through artificial intelligence (AI) to drive customer engagement, has announced the launch of the next generation of its proprietary IoT hardware device, Fobi 3.0.
Fobi 3.0 will provide a significant upgrade from the original Fobi device, providing an out of the box, plug and play solution that is not dependant on any IT integration, the company said.
With an all-new design, it said Fobi 3.0 will be the first of its kind to provide the ability to connect and consolidate all existing peripherals in a typical retail environment such as point of sale (POS) systems, receipt printers, and barcode scanners.
The company said its engineering team had secured key chip components and increased inventory levels needed to support current and future business opportunities despite current global supply chain shortages, which have forced other tech companies to limit and delay the production of their products.
“Our engineering team has taken the current global supply chain issues very seriously, and as such we have been strategically planning to offset and mitigate any potential disruption in the delivery to our clients by securing various critical parts, in conjunction with redesigning our Fobi 3.0 device to best meet current global parts availability,” chief technology officer Tamer Shafik said in a statement.
“Our innovation, ingenuity, and our ability to ‘design for availability’ positions us extremely well to deliver the highest level of value to our current partners and customers as well as to now continue to deliver our Fobi 3.0 devices at global scale.”
Fobi said the additional capabilities and features on Fobi 3.0, such as the collection of scan data directly from barcode scanners, are well timed due to the anticipated closing of its previously announced acquisition of Qples as it supports the online coupon and advertising platform’s functionality. Retailers will also be able to track and measure consumer packaged goods and store-level marketing activations with campaign performance metrics such as redemption and basket level data, all in real-time.
“This new product release will not only provide us with an entirely new level of capabilities and functionality but it also provides us with the means to continue to execute on our near turn opportunities and our stacked business pipeline,” CEO Rob Anson said.
“Today’s product release also provides us with an all-new level of incredible value to our channel partners such as TELUS.”
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