DGTL Holdings Inc revealed that its subsidiary Hashoff LLC has signed a new $400,000 software licensing and social media marketing agreement, directly with a Nasdaq listed global leader in the online sports gaming sector.
The New York-based company said its Nasdaq listed client has a market capitalization of over $30 billion. The client allows users to bet on sports contests in the top professional leagues around the world including MLB, NHL, NFL, NBA, PGA, UEFA Champions, NASCAR, and Mixed Martial Arts among others.
“The two-pronged national campaign contract will first leverage Hashoff 2.0’s #IAM Search and Discovery product to build targeted social creator talent benches, on a state-by-state basis across the US,” said the company. Select creators will then be engaged to develop regional awareness of the client brand within the key states in which sports gaming has recently been legalized.
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DGTL explained that the creators will then be moved into Hashoff 2.0’s #CreateMarketplace product to develop multimedia creative material for use in both “paid and owned media, providing the Nasdaq listed client with new, and original, image, audio, text and video content.”
To fulfill the contract, Hashoff 2.0 creators will also build global awareness of the client’s new NFT or non-fungible token sports collectible marketplace. NFTs are being used for digital sports memorabilia and the NFT sports collectibles market is flourishing. An NFT of digital artist Mike Winkelman’s work sold this year for $69 million at Christie’s and positions him “among the top three most valuable living artists,” according to the Verge.
NFTs, or non-fungible tokens, are unique files that live on a blockchain and are able to verify ownership of a work of digital art.
DGTL said the new $400,000 campaign contract announcement comes on the back of a new software service agreement with the third-largest producer of premium distilled product brands worldwide, new key crypto currency accounts and Hashoff LLC successfully debuting in the APAC (Asia Pacific) markets and signing on a new Asian pacific airline customer.
Hashoff Managing Director Charlie Thomas said the company is “thrilled” to deepen its relationship with its new client.
“Our global sports gaming clients have requested that we help their brand win in key markets, and we continue to answer that call with high impact campaigns, such as the success from past campaigns at the 2021 NCAA March Madness and PGA Masters,” said Thomas.
This is the first campaign for Hashoff’s new version 2.0 software which was recently developed and re-launched as a fully self-service software-as-a-service (SaaS) platform. Hashoff 2.0 is also now fully enabled for video-based social applications like TikTok and YouTube.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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